Lead funnel
2026 year to date

AccountChamber Media

Window2026-01 → 2026-08

Leads1,165

Appointments340

Channel data94% of leads

Campaign data23% of leads

Built2026-08-19 08:04 UTC

Leads1,1652026 year to date

Booked28124.1% of leads

Held3311.7% of bookedinferred

Qualified3297.0% of heldinferred

Won201.7% of leads

The funnel

Every lead created in 2026, traced to its furthest point. Solid segments are recorded in HighLevel. Hatched segments are inferred from pipeline movement.

Leads1,165

MQL28824.7%

Booked28197.6%

Held3311.7%

Qualified3297.0%

Won2062.5%

Where leads come from

Rows under 30 leads show no rates — the sample is too small to read.

Channel	Leads	MQL	Booked	Held	Qual.	Won	Book %	Qual %
Unattributed	415	22	5	1	0	0	1.2%	0.0%
Meta	239	35	20	2	2	1	8.4%	0.8%
Direct	207	63	83	10	10	7	40.1%	4.8%
Outbound (Scaletopia)	143	135	135	10	10	4	94.4%	7.0%
External_Form	71	11	10	2	2	2	14.1%	2.8%
Chamber Media Website	29	1	2	0	0	0	—	—
Lost Deal Form	12	5	2	0	0	0	—	—
Api V1	12	4	1	0	0	0	—	—
Direct booking link	11	5	11	2	2	0	—	—
Lead Generation New Form - C	7	1	1	0	0	0	—	—
* Ian Johnson *	6	1	6	0	0	0	—	—
Sale Made	5	4	0	5	5	5	—	—
* Cara Mattos *	3	0	3	0	0	0	—	—
Sales Call	2	0	1	1	1	1	—	—

By campaign

Directional only. UTM tagging covers 23% of 2026 leads.

Campaign	Leads	Booked	Qualified	Won
AidMyAds - Leads	173	24	3	2
120211819397050087	62	2	0	0
Aidmyads - Leads	2	1	1	1
*4-e2i-new Lead - Schedule A Call Cta - Light Sms - Copy-email Day 1 - Oh, The Things We Could Do Together! (24-07-2026)	1	1	1	0
E2i: Faqs 2026-e2: [faq#2] Why Did My Roas Tank When Meta Went Full Autopilot? (2026-06-10t05:03:12.713z)	1	1	0	0

Month by month

The last column is the share of leads arriving with a campaign tag. March is where it broke.

Month	Leads	MQL	Booked	Held	Qual.	Won	UTM cov.
2026-01	169	47	41	5	5	5	45.6%
2026-02	108	27	27	1	1	1	26.9%
2026-03	206	47	44	5	4	4	0.5%
2026-04	197	44	48	2	2	2	13.2%
2026-05	144	29	34	3	3	3	26.4%
2026-06	112	30	32	5	5	4	28.6%
2026-07	144	41	37	10	10	1	24.3%
2026-08	85	23	18	2	2	0	31.8%

Leads1,0102026 year to date

Booked14013.9% of leads

Held2014.3% of bookedinferred

Qualified1995.0% of heldinferred

Won141.4% of leads

The funnel

Every lead created in 2026, traced to its furthest point. Solid segments are recorded in HighLevel. Hatched segments are inferred from pipeline movement.

Leads1,010

MQL14314.2%

Booked14097.9%

Held2014.3%

Qualified1995.0%

Won1473.7%

Where leads come from

Rows under 30 leads show no rates — the sample is too small to read.

Channel	Leads	MQL	Booked	Held	Qual.	Won	Book %	Qual %
Unattributed	413	21	4	1	0	0	1.0%	0.0%
Meta	239	35	20	2	2	1	8.4%	0.8%
Direct	207	63	83	10	10	7	40.1%	4.8%
External_Form	71	11	10	2	2	2	14.1%	2.8%
Chamber Media Website	29	1	2	0	0	0	—	—
Api V1	12	4	1	0	0	0	—	—
Lost Deal Form	9	3	2	0	0	0	—	—
Lead Generation New Form - C	7	1	1	0	0	0	—	—
* Ian Johnson *	6	1	6	0	0	0	—	—
Direct booking link	6	0	6	1	1	0	—	—
Sale Made	3	2	0	3	3	3	—	—
* Cara Mattos *	3	0	3	0	0	0	—	—
Sales Call	2	0	1	1	1	1	—	—
Email	2	0	0	0	0	0	—	—

By campaign

Directional only. UTM tagging covers 23% of 2026 leads.

Campaign	Leads	Booked	Qualified	Won
AidMyAds - Leads	173	24	3	2
120211819397050087	62	2	0	0
Aidmyads - Leads	2	1	1	1
*4-e2i-new Lead - Schedule A Call Cta - Light Sms - Copy-email Day 1 - Oh, The Things We Could Do Together! (24-07-2026)	1	1	1	0
E2i: Faqs 2026-e2: [faq#2] Why Did My Roas Tank When Meta Went Full Autopilot? (2026-06-10t05:03:12.713z)	1	1	0	0

Month by month

The last column is the share of leads arriving with a campaign tag. March is where it broke.

Month	Leads	MQL	Booked	Held	Qual.	Won	UTM cov.
2026-01	147	26	21	2	2	2	52.4%
2026-02	97	16	17	0	0	0	29.9%
2026-03	175	18	16	4	3	3	0.6%
2026-04	174	23	27	2	2	2	14.9%
2026-05	127	13	18	3	3	3	29.9%
2026-06	97	17	20	3	3	3	33.0%
2026-07	121	18	14	6	6	1	28.9%
2026-08	72	12	7	0	0	0	37.5%

Leads1552026 year to date

Booked14191.0% of leads

Held139.2% of bookedinferred

Qualified13100.0% of heldinferred

Won63.9% of leads

The funnel

Every lead created in 2026, traced to its furthest point. Solid segments are recorded in HighLevel. Hatched segments are inferred from pipeline movement.

Leads155

MQL14593.5%

Booked14197.2%

Held139.2%

Qualified13100.0%

Won646.2%

Where leads come from

Rows under 30 leads show no rates — the sample is too small to read.

Channel	Leads	MQL	Booked	Held	Qual.	Won	Book %	Qual %
Outbound (Scaletopia)	143	135	135	10	10	4	94.4%	7.0%
Direct booking link	5	5	5	1	1	0	—	—
Lost Deal Form	3	2	0	0	0	0	—	—
Sale Made	2	2	0	2	2	2	—	—
Unattributed	2	1	1	0	0	0	—	—

By campaign

Directional only. UTM tagging covers 23% of 2026 leads.

No campaign tags recorded in this segment.

Outbound leads have no UTM parameters by design.

Month by month

The last column is the share of leads arriving with a campaign tag. March is where it broke.

Month	Leads	MQL	Booked	Held	Qual.	Won	UTM cov.
2026-01	22	21	20	3	3	3	0.0%
2026-02	11	11	10	1	1	1	0.0%
2026-03	31	29	28	1	1	1	0.0%
2026-04	23	21	21	0	0	0	0.0%
2026-05	17	16	16	0	0	0	0.0%
2026-06	15	13	12	2	2	1	0.0%
2026-07	23	23	23	4	4	0	0.0%
2026-08	13	11	11	2	2	0	0.0%

Appointment status as recorded

This is why attendance is inferred rather than counted. Reps mark an appointment when a call falls through, because that stops the rebooking sequence. Nobody marks one when it goes well.

Status	Count	Share
Confirmed	275	80.9%
Cancelled	34	10.0%
Noshow	30	8.8%
Showed	1	0.3%

Appointments by calendar

Outbound-sourced calls sit on separate calendars from inbound. Use the filter above to keep them apart.

Calendar	Count	Share
Scaletopia	143	42.1%
* Ian Johnson *	80	23.5%
SDR	70	20.6%
Ian Johnson	20	5.9%
Meet With Our Team!	14	4.1%
Troy Johnson	13	3.8%

What this dashboard cannot tell you yet

Attendance: Inferred, not recorded. One appointment in the whole account has ever been marked as attended — the status field only ever gets touched when a call fails. Held and Qualified here are read from whether the opportunity moved past the appointment stage. A workflow that sets the status automatically when a deal advances would make this a measured number instead of an estimate.
Campaign: Campaign tags reached 23% of 2026 leads and dropped to almost nothing in March. Channel-level figures hold up; campaign-level figures are directional. The leading suspect is Cloudflare Rocket Loader deferring the script that carries UTM parameters into the form.
Time in stage: Not available. HighLevel stores only the most recent stage change, never the history, so how long a deal sat anywhere cannot be reconstructed. It becomes measurable once stage changes are captured as they happen.
Cost per lead: Needs ad spend joined on campaign name. Worth building only after campaign tagging is fixed — and the number to watch is cost per qualified call, not cost per lead. A campaign can post an excellent cost per lead and deliver nobody worth talking to.